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When Searching
Is No Longer Enough. Internet Retailer; April 2002 by Kurt Peters
Discusses online store search engines: Mercado,
EasyAsk, Endeca, and Netrics, referring
to the 2001 Forrester report.
Describes customer needs for technology that allows both searching and browsing
by category or product attribute. Includes evidence of the good results
at Tower Records with Endeca, but finds few examples of faceted metadata
usage. Includes additional references to studies of e-commerce search engine
demands and limits, suggesting significant changes from the traditional
"relevance ranking" approach. Changes include recognizing the
problems of a long search result, redirecting searches for brands or products
not carried to similar available products, sorting and drilling down on
product attributes, spelling correction and synonyms
A
Wave Of Innovations Heats Up Site Search (customer access required)
Forrester TechStrategy Brief, March 1, 2002 by Harley Manning with Christopher
Mines
Describes several new features of site search including better relevance
as pioneered by the public Google search engine and the Google
Search Appliance (does not cover whether it works in controlled link
environments), improved forgiveness to handle misspellings and mismatched
vocabularies as implemented by Netrics, automated intelligence
- classification and categorization
engines such as Autonomy
and the new ClearForest, and creative pricing, mentioning EasyAsk,
which in one installation, received a percentage of increased revenue. Describes
the market difficulties including the high number of vendors and shrinking
corporate site budgets.
Text-search
Engine Tolerates Imprecision (customer access required, or contact Netrics)
Seybold Reports, February 2002 by Peter Dyson
Netrics Search (previously LikeIt) handles paraphrases, missing words
and misspellings, while still responding quickly to requests. It allows
incremental updating of the searchable index, and handles structured data
such as product catalogs.
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