When
Searching Is No Longer Enough.
Internet Retailer; April 2002
by Kurt Peters
Discusses online store search engines:
Mercado,
EasyAsk,
Endeca, and
Netrics, referring to the
2001
Forrester report. Describes customer needs for technology that allows
both searching and browsing by category or product attribute. Includes
evidence of the good results at Tower Records with Endeca, but finds
few examples of faceted metadata usage. Includes additional references
to studies of e-commerce search engine demands and limits, suggesting
significant changes from the traditional "relevance ranking"
approach. Changes include recognizing the problems of a long search
result, redirecting searches for brands or products not carried to similar
available products, sorting and drilling down on product attributes,
spelling correction and synonyms.