Presentation by Search Tools Consulting's Avi Rappoport

Implementing Effective Site Search

Web2001 Conference

San Francisco, CA

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Table of Contents

Implementing Effective Site Search

Speaker Info

What is Site Search?

What Sites Need Search?

Why Do People Search?

Search Engine Diagram

How a Search Engine Works

Database vs. Text Search

Indexing Process

Other Indexing Issues

File System Indexers

Robot Spider Indexers

Database Indexers

Major Search Features

Search Synonyms (Thesaurus)

Possibly Useful Features

Search Form Interfaces

Simple Search Page

Advanced Search Forms

Advanced Search Page

Commerce Search Issues

Relevance Ranking

Results Pages

Results Items - Basic

Results Items - Description

Results Page - Info Site

Results Page - Commerce

Results Page - Not Enough Info

Results Page - Too Much Info

Too Many Results

Clustered Results Ex.

Why Searches Fail

Zero Matches Good Example

Zero Matches Bad Example

Usability Testing

Search Log Analysis

Choosing a Site Search Engine

Technical Considerations

Indexing Features

Search Features

Relevance Features

Configuration and Administration

Recommended Search Engines: Remote Hosting

Recommended Search Engines: Small Sites

Recommended Search Engines: Large Sites

Effective Site Search

Author: Avi Rappoport, Search Tools Consulting