Match Index and Search To Data
Make sure that the results will make sense when they're displayed
Multi-page articles: should have unique titles, weight the first page
higher for results sorting.
FAQs: don't index question list, index separate answer pages for best
Index whole product record (title, description, details,
Make sure title is descriptive!
Email, Usenet Newsgroups, Conferencing archives
Index each item separately, don't index listing pages
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Thunderlizard Web Usability 2000
Seattle, July 21
Avi Rappoport: Search Tools Consulting