• User Experience (interface and beyond)

• Search fields everywhere, or at most one click away

• Search and results pages should use site look-and-feel

• Self-explanatory, no surprises

• Follow the conventions of Web search

• Useful results -- tune the results for common searches

• No dead ends

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Thunderlizard Web Design World
Seattle, July 19, 1999

Avi Rappoport: Search Tools Consulting
www.searchtools.com