• Balance information vs. clutter

• Standard Results

• Page Title (linked to page)

• Meta Description, if available, otherwise page summary

• Date (publication date rather than mod date if possible)

• File Size (especially for large files)

• URL (when the paths make sense)

• Examples:

  • HyperMall * (Xavatoria) - good results with a simple Perl CGI

  • Aachenbreed Horse Search Page * (Phantom) - rich results with lots of metadata

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Thunderlizard Web Design World
Seattle, July 19, 1999

Avi Rappoport: Search Tools Consulting
www.searchtools.com