Search and Information Architecture

• Information Architecture defines site structure

  • Organize the site

    • Top-Down: site purpose and contents

    • Bottom-up: examining data to find patterns

  • Navigation

    • What site am I on?

    • Where am I on this site?

    • What's related to this page?

• Consistency pays

  • Results list shows titles, meta descriptions, URLs

  • Found pages - similar page design, navigation, etc.

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Thunderlizard Web Design World
Seattle, July 19, 1999

Avi Rappoport: Search Tools Consulting
www.searchtools.com