Log File Analysis

• Make sure you have search logs

• Learn about search process

  • sort by IP & time to watch progress of queries

• Locate popular search terms

• Follow Trends

  • changes in most common queries over time

  • watch new queries

• Learn from 0 matches

  • find most common queries which have no match

  • add pages which address these issues

  • add synonyms or alternate terms in meta keywords field

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Search Engine Strategies
Dallas, November 9, 2000

Avi Rappoport, Search Tools Consulting
www.searchtools.com