Site Search

Avi Rappoport

Search Tools Consulting / SearchTools.com

Search Engine Strategies

November 9, 2000

• Introduction

• How Search Engines Work

  • Indexing

  • Searching

• Database vs. Text Search

• Searching Issues

• Search Form Interface Design

• Advanced Forms

• Results Pages

• Results Items

• Relevance Ranking

• Coping with Too Many Results

• Coping with Zero Matches

• Usability Testing

• Log File Analysis: What to Look For

• Conclusion