File Names & File Formats

• File Name Issues

  • 100% Safe File Names

    • lowercase letters

    • numbers

    • .htm or .html or .txt

  • Usually OK

    • period, underscore, dash in file name

    • .asp, .php3, .shtml as file name extensions

  • Problems - ignored by one or more search engine

    • File names with punctuation

      • commas, parentheses, colons, equals, etc.

    • Non-html extensions

      • .cfm, .jsp, .php, .pl, .ssi

• File Format Issues

  • HTML and text files ONLY

  • NO Adobe Acrobat (PDF) files indexed

  • NO Microsoft Word, WordPerfect, Excel, etc.

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Search Engine Strategies
Dallas, November 9, 2000

Avi Rappoport, Search Tools Consulting
www.searchtools.com