Search Engine Marketing

A slightly jaundiced view

 

Avi Rappoport

Search Tools Consulting
(SLIS graduate)

 

About Avi Rappoport

handout

Elements of Search Engine Marketing

handout

Search Processes

Robots and Gathering

placeholder

Storing Text in Index

placeholder

note: about stopwords

Storing Document Information

placeholder

Search and Retrieval

placeholder

Search and Retrieval Diagram

placeholder

Relevance Ranking

placeholder

SRP: Search Results Page

placeholder

talk about groups here

Search Results Items

placeholder

advertising note re FTC ruling

Site Optimization for Search

placeholder

Robots.txt and Robots tag

placeholder

SEO Spam and Scams

placeholder

Search Engine Advertising

placeholder

SEM Agency Scams

placeholder

Summary of Search Engine Marketing

placeholder

endofpresentation VVVV