Top 10 Problems with Site Search

Search Engine Strategies, August 14, 2002
Avi Rappoport SearchTools.com

• Problem #1 - Using Search As a Crutch

•    Example

•    Solutions

• Problem #2 - Unsearchable Content

•    Example

•    Solutions

• Problem # 3 - Ignoring User Needs

•    Solutions

• Problem # 4 - Complex New Interfaces

•    Example

•    Solutions

• Problem # 5 - Incomplete Search Coverage

•    Example

•    Solutions

• Problem #6 - Hiding Search

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• Problem #7 - Obscure Search Rules

•    Example

•    Solutions

• Problem # 8 - Confusing Results Pages

•    Example

•    Solutions

• Problem #9 - Bad Relevance Ranking

•    Example

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• Problem # 10 - Confusing No-Match Pages

•    Example

•    Solutions

• Conclusion: Your Search Can Be Great