Conclusion: Your Search Can Be Great

1. Integrate search with navigation and architecture

2. Use simple links and focused pages

3. Pay attention to your users, read your search logs

4.  Use standard interfaces whenever possible

5.  Make your index complete and current

6.  Show the search field on every page

7.  Be liberal with search queries

8.  Show helpful search results

9.  Rank relevance based on user expectations

10.  Be helpful when searches fail

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Top 10 Problems with Site Search
Search Engine Strategies, August 14, 2002
Avi Rappoport