Extending and Exposing Site Architecture

with Local Search

Avi Rappoport, Search Tools Consulting
www.searchtools.com

this presentation is at
www.searchtools.com/info/slides/ia

• Background

• Local Search Defined

• Why People Search

• Categories, Navigation, and Search

• Content Is What Counts

• Hypertext Links

• Title and Labels4

• Special Cases

• Language and Vocabulary

• Search Forms

• Results Pages

• Results Items

• Search Failure

• No-Matches Pages

• Log Analysis

• Log Analysis: Reports

• Conclusion