Conclusion

• search engines help people find information, even when there is little organization

• you can take advantage of categories and metadata to make search better

• users expect it, so you might as well do a good job

• almost any site can benefit

  • even the User Friendly Cartoon has a search engine

• this presentation is at
  www.searchtools.com/info/slides/ia

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Avi Rappoport, Search Tools Consulting
www.searchtools.com