Search Log Analysis: Useful Data

top search terms
- Daily, Weekly, Monthly, etc.
- Trends: what's coming up? going down?
- Often help define categories, people search for broad topics
- Example (terms removed to protect the client)
new search terms
- trends in user needs
- check for synonyms and related terms
- may need to extend certain areas of site
no matches
- some is just junk ("Britany Spears")
- looking for synonyms: add to controlled vocabulary and thesaurus
- new areas of interest: learn from users!
  - add new content
  - partner with others

top search terms