Search Log Analysis

• log should include IP address, timestamp, query, number of matches, results context (page in results)

• combine word forms, synonyms

• check for query parsing problems and make engine more forgiving

• use data mining techniques, trends over time, charts are useful

• integrate with web server log analysis

• note sudden increase in navigation queries, may indicate broken links or confusing nav

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Avi Rappoport, Search Tools Consulting
www.searchtools.com