Top Five Reasons Why Searches Fail

1. Empty searches

2. Wrong Scope (trying to search the whole Web)

3. Vocabulary Mismatch

4. Spelling Mistakes

5. Query Requirements Not Met

Other Causes of Search Failure

• Problems with Query Syntax

• Capitalization and Extended Characters

• Stopwords

• Short Words

• Numbers and Punctuation.

Avoiding Failure

Search Log Analysis!

See Search Failure Report

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Avi Rappoport, Search Tools Consulting
www.searchtools.com