Search Engines and Content Labels

be consistent, clear & descriptive
what you see should be what you get
if hierarchy, go from most to least specific
- v-neck - cashmere - sweaters - women - example.com
- mock turtleneck - cotton - sweaters - women - example.com
- crewneck - cashmere - sweaters - men - example.com
check your spelling!
repeated titles - titles should label the page for bookmarks and listings as well as search results
- a few search engines can work around this

meta description tags
- capsule summary of page: so people know what they're getting
- differentiate from similar pages
- if no one can write a unique description, the page may be unnecessary!

page titles