Content Is What Counts

• juicy content pages are best

  • product info

  • FAQs

  • instructions

  • even press releases

  • archives

• thin content shows up right away

• focus is good

  • one page (or record) = one topic, product, idea

  • matches web browsing behavior

  • chunking problems with weblogs, long FAQs, etc.

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Avi Rappoport, Search Tools Consulting
www.searchtools.com