No-Matches Page: Mutual of Omaha

• Site look, colors, graphics, navigation

• Navigation provides some idea of scope

• Search field with mistaken search filled in (good for fixing typos)

• Inappropriate "search these results" link

• Minimal advice about what to do

• No link to help

Previous | Next | Contents

Best Practices for Search Engines
Brown Bag, May 2002
Avi Rappoport SearchTools.com