Why Searches Fail

• No text in query

• Wrong scope (trying to find content not on the site)

• Vocabulary problems

• Spelling mistakes and typos

• Query requirements not met

• Problems with query syntax

• Capitalization and extended characters

• Stopwords

• Short words

• Numbers

• Server errors

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Best Practices for Search Engines
Brown Bag, May 2002
Avi Rappoport SearchTools.com