Search Engines, Best Practices

Brown Bag Lunch, May 30 2002
Avi Rappoport SearchTools.com

• Introduction

• How Site and Intranet Search Engines Work

• Search Engine Process Diagram

• Search Engine Interfaces

• Search Forms: Mini Search Field

• Simple Search Page: More Features

• Advanced Search Page: Many Fields and Options

• Search Functions: Invisible but Vital

• Search Results Pages

• Search Results: Mutual of Omaha

• Search Results: Proctor & Gamble

• Search Results: NY Times

• Search Results: IBM.com

• Search Results: Blue Shield

• Why Searches Fail

• No-Matches Page: Mutual of Omaha

• No-Matches Page: Proctor & Gamble

• No-Matches Page: New York Times

• No-Matches Page: IBM.com

• No-Matches page, Blue Shield

• Server Error Page

• Search Engine Software: Behind the Scenes

• Indexing: Gathering Text

• Inverted Index Diagram

• Indexing: Text storage

• Indexing: Source Documents

• Search engine control

• Search Log Report

• Search Engine Best Practices: Conclusion