Do Search Right

• Provide a fast, straightforward search engine

• Use the site design and navigation elements

• Use log file analysis to learn and grow

• No surprises:

  • Simple, helpful results

  • Current index

  • Help when there are no matches

• Your customers and visitors will thank you

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Search Engine Strategies
San Francisco, August 17 2001

Avi Rappoport, Search Tools Consulting
www.searchtools.com